Brand Foundation
Visual Identity
One platform. One voice. The Betty Blocks Brand Guidelines - your compass for bringing our AI Application Generation story to life, consistently and confidently.
One platform. One voice. The Betty Blocks Brand Guidelines - your compass for bringing our AI Application Generation story to life, consistently and confidently.
One platform. One voice. The Betty Blocks Brand Guidelines - your compass for bringing our AI Application Generation story to life, consistently and confidently.
Version 1.0 2026
Brand
Brand
Brand
Guidelines
Guidelines
Guidelines
© 2026 Betty Blocks
Build production-ready applications with Betty Blocks, the AI Application Generation Platform that puts control back where it belongs.
Built in, not bolted on.
Build production-ready applications with Betty Blocks, the AI Application Generation Platform that puts control back where it belongs.
Built in, not bolted on.
Build production-ready applications with Betty Blocks, the AI Application Generation Platform that puts control back where it belongs.
Built in,
not bolted on.
Brand
Foundation
The beliefs, values, and personality traits that define who Betty Blocks is at its core.
Brand
Foundation
The beliefs, values, and personality traits that define who Betty Blocks is at its core.
Mission & Vision
Betty Blocks lets every organization build software at AI speed — without losing control. We turn prompts into production-ready applications that are governed, connected, and fully owned, with no vendor lock-in. A future where speed and control are no longer a trade-off, and everyone in the enterprise can build.
Mission & Vision
Betty Blocks lets every organization build software at AI speed — without losing control. We turn prompts into production-ready applications that are governed, connected, and fully owned, with no vendor lock-in. A future where speed and control are no longer a trade-off, and everyone in the enterprise can build.
The shift
"Build production-ready applications with Betty Blocks, the AI Application Generation Platform that puts control back where it belongs. Built in, not bolted on."
"Build production-ready applications with Betty Blocks, the AI Application Generation Platform that puts control back where it belongs. Built in, not bolted on."
"Build production-ready applications with Betty Blocks, the AI Application Generation Platform that puts control back where it belongs. Built in, not bolted on."
AI Speed. Enterprise Trust.
"Generate apps from a prompt. Govern, integrate, and own them like an enterprise platform. That's the whole point."
"Generate apps from a prompt. Govern, integrate, and own them like an enterprise platform. That's the whole point."
"Generate apps from a prompt. Govern, integrate, and own them like an enterprise platform. That's the whole point."
Brand Personality
Betty Blocks is confident, direct, and pragmatic — we cut through AI hype to talk about what actually works at enterprise scale. We're bold enough to challenge the status quo, but grounded in real technical substance, not buzzwords. Approachable over corporate, expert without being condescending, and always focused on giving builders more freedom, not less control.
Brand Personality
Betty Blocks is confident, direct, and pragmatic — we cut through AI hype to talk about what actually works at enterprise scale. We're bold enough to challenge the status quo, but grounded in real technical substance, not buzzwords. Approachable over corporate, expert without being condescending, and always focused on giving builders more freedom, not less control.
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Confident
We speak with conviction, not hedging.
Approachable
Expert, but never condescending or corporate.
Direct
We cut through hype and get to what actually works.
Pragmatic
Grounded in technical substance, not buzzwords.
Brand Voice
We speak plainly and with conviction — short sentences, active language, no jargon for jargon's sake. We're direct about problems (vendor lock-in, shaky governance, empty AI promises) and just as direct about our solution. Confident, not arrogant. Technical when it matters, human always. We write like we're talking to a smart peer, not pitching to a room.
Brand Voice
We speak plainly and with conviction — short sentences, active language, no jargon for jargon's sake. We're direct about problems (vendor lock-in, shaky governance, empty AI promises) and just as direct about our solution. Confident, not arrogant. Technical when it matters, human always. We write like we're talking to a smart peer, not pitching to a room.
Do this
Not this
"Settle payouts in under 2 seconds."
"Experience lightning-fast settlement solutions."
"Settle payouts in under 2 seconds."
"Experience lightning-fast settlement solutions."
"Your compliance is handled. Always."
"We try our best to keep you compliant."
"Your compliance is handled. Always."
"We try our best to keep you compliant."
"We know downtime costs you money. Here's how we prevent it."
"Outages happen to everyone. No biggie!"
"We know downtime costs you money. Here's how we prevent it."
"Outages happen to everyone. No biggie!"
"Finally, a dashboard that makes sense."
"LOL we fixed the big oops "
"Finally, a dashboard that makes sense."
"LOL we fixed the big oops "
"5 lines of code. Full payment stack."
"With minimal effort and a few simple steps, you can integrate our payment solution into your platform"
"5 lines of code. Full payment stack."
"With minimal effort and a few simple steps, you can integrate our payment solution into your platform"
Visual
Identity
The beliefs, values, and personality traits that define who Vaultx is at its core.
Visual
Identity
The beliefs, values, and personality traits that define who Vaultx is at its core.
Logo & Mark
Bold and simple, the "B" mark is formed by two stacked building blocks — a visual metaphor for how the platform builds structure. Its gradient signals technology and innovation, echoed throughout the platform's visual language. Versatile across light and dark backgrounds, the mark also works as a framing device for imagery.
Logo & Mark
Bold and simple, the "B" mark is formed by two stacked building blocks — a visual metaphor for how the platform builds structure. Its gradient signals technology and innovation, echoed throughout the platform's visual language. Versatile across light and dark backgrounds, the mark also works as a framing device for imagery.
Primary
Secondary
Symbol
![](data:image/svg+xml,<svg display="block" id="4035624111" role="presentation" viewBox="0 0 230 230" xmlns="http://www.w3.org/2000/svg"><path d="M 0 0 L 106.372 0 C 121.158 0 133.8 5.285 144.281 15.864 C 154.762 26.434 160 39.171 160 54.106 C 160 67.573 155.594 79.352 146.786 89.447 C 150.351 93.501 153.293 98.072 155.514 103.007 L 32.048 103.007 C 23.576 103.019 15.448 99.624 9.463 93.574 C 3.851 87.939 0.533 80.388 0.164 72.408 Z M 9.347 126.077 C 15.333 120.037 23.452 116.644 31.918 116.644 L 159.235 116.644 C 159.659 119.448 159.886 122.328 159.886 125.297 C 159.886 140.231 154.644 152.986 144.163 163.556 C 133.682 174.135 121.041 179.42 106.255 179.42 L 0 179.42 L 0 148.85 C -0.001 140.309 3.361 132.117 9.347 126.077 Z" fill="rgb(255, 255, 255)" height="179.4196076019296px" id="z6Nv7NSe5" transform="translate(35 25)" width="160px"/></svg>)
Color Usage
Color Palette
Betty Blocks' palette combines bold brand colors with neutral tones. The three core brand colors trace back to the company's founding — modernized for today, and now combined into a gradient used as a dynamic visual element across the platform.
Color Palette
Betty Blocks' palette combines bold brand colors with neutral tones. The three core brand colors trace back to the company's founding — modernized for today, and now combined into a gradient used as a dynamic visual element across the platform.
BETTY BLUE
RGB
57 90 252
HEX
395AFC
BETTY TURQUOISE
RGB
17 171 209
HEX
11ABD1
BETTY RED
RGB
233 0 76
HEX
E9004C
LIGHT
RGB
231 235 242
HEX
E7EBF2
FROST
RGB
200 203 219
HEX
C8CBDB
STEEL
RGB
138 143 162
HEX
8A8FA2
DARK
RGB
16 16 17
HEX
101011
Typography
Betty Blocks uses three typefaces across all touchpoints. Fustat Semi-Bold and Merriweather Semi-Bold Italic are used for headings — often combined, with Merriweather italicizing key words in main titles. Fustat Regular carries body text for clarity, while Caveat Bold adds a human touch to callouts and annotations.
Typography
Betty Blocks uses three typefaces across all touchpoints. Fustat Semi-Bold and Merriweather Semi-Bold Italic are used for headings — often combined, with Merriweather italicizing key words in main titles. Fustat Regular carries body text for clarity, while Caveat Bold adds a human touch to callouts and annotations.
TypefaceS
Fustat SemiBold
Fustat SemiBold
Fustat SemiBold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
0123456789
0123456789
!@#$%^&*( )
!@#$%^&*( )
!@#$%^&*( )
Light
Aa
Regular
Aa
Medium
Aa
SemiBold
Aa
Bold
Aa
ExtraBold
Aa
Black
Aa
Iconography
Betty Blocks uses the Phosphor icon set for consistent, functional iconography across the platform and brand materials. Clean and geometric, the icons reinforce clarity and structure, always used in a single consistent weight and style to stay legible and on-brand across contexts.
Iconography
Betty Blocks uses the Phosphor icon set for consistent, functional iconography across the platform and brand materials. Clean and geometric, the icons reinforce clarity and structure, always used in a single consistent weight and style to stay legible and on-brand across contexts.
lock
Payment
Vault
activity
shield
instant
Analytics
Dashboard
Team
API
Sync
Ledger
Support
Alert
Check
Invest
Branding
Imagery
The reusable components that form the building blocks of every Vaultx product surface.
Branding
Imagery
The reusable components that form the building blocks of every Vaultx product surface.
Imagery
All photography is shot in-house, featuring our own team — no stock photos of people. The style is informal, fun, and unposed, capturing genuine moments and energy rather than polished shots. Used across the website and social media, it keeps our brand authentic and human.
Imagery
All photography is shot in-house, featuring our own team — no stock photos of people. The style is informal, fun, and unposed, capturing genuine moments and energy rather than polished shots. Used across the website and social media, it keeps our brand authentic and human.
Digital
Collateral
How the Vaultx brand shows up across digital touchpoints, from favicons to full-format social assets.
Digital
Collateral
How the Vaultx brand shows up across digital touchpoints, from favicons to full-format social assets.
App Icon
At small sizes, only the icon mark is used without the wordmark. The app icon uses the primary blue background with the white vault icon. The favicon is a simplified 16×16 version rendered at pixel precision.
App Icon
At small sizes, only the icon mark is used without the wordmark. The app icon uses the primary blue background with the white vault icon. The favicon is a simplified 16×16 version rendered at pixel precision.
1024px
512px
192px
64px
32px
App Icon — Multiple Sizes
My BB | Betty Blocks
https://my.bettyblocks.com
My BB | Betty Blocks
https://my.bettyblocks.com
Favicon in Context
Social Media
Social posts represent Vaultx's most human-facing moments. Keep messaging sharp. Bold, single-idea posts outperform feature lists. Always include the logo mark. Use the dark or primary backgrounds for maximum feed impact.
Social Media
Social posts represent Vaultx's most human-facing moments. Keep messaging sharp. Bold, single-idea posts outperform feature lists. Always include the logo mark. Use the dark or primary backgrounds for maximum feed impact.
Social Posts
X/ Twitter
Instagram