Brand Foundation
Visual Identity
Branding Imagery
One platform. One voice. The Betty Blocks Brand Guidelines - your compass for bringing our AI Application Generation story to life, consistently and confidently.
One platform. One voice. The Betty Blocks Brand Guidelines - your compass for bringing our AI Application Generation story to life, consistently and confidently.
One platform. One voice. The Betty Blocks Brand Guidelines - your compass for bringing our AI Application Generation story to life, consistently and confidently.
Version 1.0
Brand
Brand
Brand
Guidelines
Guidelines
Guidelines
© 2026 Betty Blocks
Build production-ready applications with Betty Blocks, the AI Application Generation Platform that puts control back where it belongs.
Built in, not bolted on.
Build production-ready applications with Betty Blocks, the AI Application Generation Platform that puts control back where it belongs.
Built in, not bolted on.
Build production-ready applications with Betty Blocks, the AI Application Generation Platform that puts control back where it belongs.
Built in,
not bolted on.
Brand
Foundation
The beliefs, values, and personality traits that define who Betty Blocks is at its core.
Brand
Foundation
The beliefs, values, and personality traits that define who Betty Blocks is at its core.
Mission & vision
Betty Blocks lets every organization build software at AI speed, without losing control. We turn prompts into production-ready applications that are governed, connected, and fully owned, with no vendor lock-in. Speed and control, no longer a trade-off. Everyone in the enterprise can build.
The shift
Betty Blocks gives you one governed platform where the business builds at AI speed.
Every app flows through the same governance pipeline: RBAC, DTAP, audit trail and export path. IT stay in control of everything that ships.
Betty Blocks gives you one governed platform where the business builds at AI speed.
Every app flows through the same governance pipeline: RBAC, DTAP, audit trail and export path. IT stay in control of everything that ships.
Confident, direct, and pragmatic. Betty Blocks cuts through the AI hype with real technical substance.
Approachable, expert, and focused on giving builders more freedom, not less control.
Confident, direct, and pragmatic - Betty Blocks cuts through the AI hype with real technical substance.
Approachable, expert, and focused on giving builders more freedom, not less control.
Brand voice
The voice is confident, direct, and technical: short sentences, active verbs, and real terms, governance, guardrails, portability, instead of vague ones such as seamless or powerful. We talk straight to the people who decide: the business lead pushing for speed, and the IT director who has to sign off on it.
Brand voice
The voice is confident, direct, and technical: short sentences, active verbs, and real terms, governance, guardrails, portability, instead of vague ones such as seamless or powerful. We talk straight to the people who decide: the business lead pushing for speed, and the IT director who has to sign off on it.
Do this
Not this
"Governed applications. Audited code. No exceptions."
"Powerful, seamless AI-driven innovation."
"Governed applications. Audited code. No exceptions."
"Powerful, seamless AI-driven innovation."
"Vibe coding ships fast and breaks governance. We fixed that."
"Everyone loves AI coding tools these days."
"Vibe coding ships fast and breaks governance. We fixed that."
"Everyone loves AI coding tools these days."
"Build with a prompt. Manage with metadata. Deploy with confidence."
"With minimal effort and a few simple steps, you can build, manage, and deploy your application in one seamless workflow."
"Build with a prompt. Manage with metadata. Deploy with confidence."
"With minimal effort and a few simple steps, you can build, manage, and deploy your application in one seamless workflow."
"Metadata drives the code. No magic, no guesswork."
"It's not magic, it's metadata."
"Metadata drives the code. No magic, no guesswork."
"It's not magic, it's metadata."
"Build fast. Stay governed."
"Build fast—without losing governance." (No em dashes)
"Build fast. Stay governed."
"Build fast—without losing governance." (No em dashes)
Visual
Identity
Our visual identity is bold, clean, and technical; a direct reflection of the platform itself.
Visual
Identity
Our visual identity is bold, clean, and technical; a direct reflection of the platform itself.
Logo & mark
Bold and simple, the "B" mark is formed by two stacked building blocks: a visual metaphor for how the platform builds structure. Its gradient signals technology and innovation. Versatile across light and dark backgrounds, it also works as a framing device for imagery.
Logo & mark
Bold and simple, the "B" mark is formed by two stacked building blocks: a visual metaphor for how the platform builds structure. Its gradient signals technology and innovation. Versatile across light and dark backgrounds, it also works as a framing device for imagery.
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Color palette
Betty Blocks' palette combines bold brand colors with neutral tones. The three core brand colors trace back to the company's founding, modernized for today, and now combined into a gradient used as a dynamic visual element across the platform.
BETTY BLUE
RGB
57 90 252
HEX
395AFC
BETTY TURQUOISE
RGB
17 171 209
HEX
11ABD1
BETTY RED
RGB
233 0 76
HEX
E9004C
LIGHT GREY
RGB
234 238 255
HEX
EAEEFF
FROST
RGB
200 203 219
HEX
FFFFFF
GRADIENT
HEX
11ABD1 395AFC E9004C
DARK
RGB
23 26 38
HEX
171A26
Typography
Betty Blocks uses three typefaces across all touchpoints. Fustat and Merriweather handle headings, often combined, with Merriweather italicizing key words in titles. Fustat Regular carries body text, while Caveat Bold adds a human touch to callouts and annotations.
Typography
Betty Blocks uses three typefaces across all touchpoints. Fustat and Merriweather handle headings, often combined, with Merriweather italicizing key words in titles. Fustat Regular carries body text, while Caveat Bold adds a human touch to callouts and annotations.
TypefaceS
Fustat
Fustat
Fustat
Merriweather
Merriweather
Merriweather
Caveat
Fustat Regular
Aa
Fustat SemiBold
Aa
Merriweather SemiBold Italic
Aa
Caveat Bold
Aa
Iconography
Betty Blocks uses the Phosphor icon set for consistent, functional iconography. Clean and geometric, the icons reinforce clarity and structure, always used in a single weight and style to stay legible and on-brand.
Iconography
Betty Blocks uses the Phosphor icon set for consistent, functional iconography. Clean and geometric, the icons reinforce clarity and structure, always used in a single weight and style to stay legible and on-brand.
Branding
Imagery
Our photography reflects who we are: real people, real moments, no pretense.
Branding
Imagery
Our photography reflects who we are: real people, real moments, no pretense.
Imagery
All photography is shot in-house, featuring our own team; no stock photos of people. The style is informal, fun, and unposed, capturing genuine moments and energy rather than polished shots. Used across the website and social media, it keeps our brand authentic and human.
Imagery
All photography is shot in-house, featuring our own team; no stock photos of people. The style is informal, fun, and unposed, capturing genuine moments and energy rather than polished shots. Used across the website and social media, it keeps our brand authentic and human.
Digital
Collateral
Keeping our brand consistent across every digital touchpoint.
Digital
Collateral
Keeping our brand consistent across every digital touchpoint.
Mockups
We use custom-made mockups to showcase what's possible on the Betty Blocks platform. Clean, techy, and true to the product. They show real functionality, not just pretty screens. We favor close-up illustrations of actual elements within the platform, putting real detail front and center.
Mockups
We use custom-made mockups to showcase what's possible on the Betty Blocks platform. Clean, techy, and true to the product. They show real functionality, not just pretty screens. We favor close-up illustrations of actual elements within the platform, putting real detail front and center.
Social Media
We embrace creative formats such as motion, mockups and bold visuals, as long as they stay true to who we are: technical, direct, builder-focused. Every post highlights what makes the platform genuinely powerful: speed, control, and freedom to build.
Social Media
We embrace creative formats such as motion, mockups and bold visuals, as long as they stay true to who we are: technical, direct, builder-focused. Every post highlights what makes the platform genuinely powerful: speed, control, and freedom to build.
LINKEDIN ADS
LINKED BLOG POSTS