On April 28th, 2026, Chris Obdam hosted a strategic session on one of the most pressing problems in enterprise technology: why AI initiatives keep failing to reach production - and what the only viable path forward looks like. The session opened with a striking reality check. Almost 70% of businesses are currently using AI, yet 80% report no measurable impact on either productivity or employment.

Chris shared a real-world example from a large enterprise where 4,000 AI initiatives had been started - and only 5 made it to production. The core argument: the prompt is not the problem. The problem is the artefact it produces. Vibe coding tools generate raw, ungoverned code that IT departments cannot approve, cannot audit, and cannot safely connect to enterprise systems. The solution is not to slow down - it is to put a governed layer between the prompt and the output. That layer is Prompt-to-Meta-to-Code, and it is what Betty Blocks has been building for 20 years.